Pathly – Animation Spot
Task
Showing how an app can impact some people's life.
The benefit and relevance of the community around Pathly – and the emerging Pathly App as a digital guide through everyday life with cancer – will be demonstrated through a short animated scene.
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Pathly is embodied in a short animated spot to attract attention to the topic of living with cancer and help for those affected and their families.
With the support of Meta (Facebook), various animated ads were placed at the start of Pathly’s fundraising campaign to create awareness. A major focus was the display of the ads on mobile devices, so that both the main spot was adapted and dedicated mobile ads were animated.
Concept & Creative Director
— Kira Cesnik
Creative Director & CEO CreativeMod
Animation
— Niklas Horn
DoP & CEO CreativeMod
Assets
— Rebecca Kramer
Pathly e.V.
We’re a team of creatives who create about unique ideas and help companies to create amazing campaigns by using digital storytelling.